Published on:

9th Jan 2018

EP131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This

Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do?

When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering.


  • Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing.
  • Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement).
  • If your ad begins to “tire,” simply do this to “freshen” and reset it.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

Content At Scale

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam