Episode 438

full
Published on:

28th Oct 2022

Doubling Revenue and Cutting CPL in Half | Case Study

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? 

On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value.

Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message.

IN THIS EPISODE, YOU'LL LEARN: 

  • The customer acquisition amplification framework
  • How to fix your messaging with the Creative Lab 
  • Analyze your ads for performance and results
  • The role of emotion in advertising
  • What is conversion architecture?
  • Why value-first marketing is so effective 
  • How to align your ads with your marketing funnel

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam