Episode 711

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Published on:

4th Jul 2025

Defeat The New Google AI Max Landing Page Doomsday with Val Riley

In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates.

Chapters:

  • 00:00:00 - Kicking Off the Perpetual Traffic Podcast
  • 00:01:56 - Meet Today’s Game-Changer: Val Riley from Unbounce
  • 00:02:41 - Val Riley’s Path to Unbounce: From Start-Up to Industry Leader
  • 00:04:17 - Google’s Hidden Updates: What You Need to Know
  • 00:06:43 - Why User Experience is the Secret Sauce in Ad Success
  • 00:08:09 - Supercharging Ad Performance with AI Max
  • 00:17:26 - Crafting Landing Pages That Drive E-commerce Success
  • 00:25:06 - Unlocking the Power of Custom Templates for Agencies
  • 00:25:40 - E-commerce Landing Page Templates You’ll Love
  • 00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales
  • 00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages
  • 00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition
  • 00:38:01 - Dive Into Unbounce’s Best Templates and Categories
  • 00:40:42 - Wrapping Up: The Key Takeaways You Can't Miss

LINKS AND RESOURCES:

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Mentioned in this episode:

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Unbounce - Code PT10off

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam