Episode 415

full
Published on:

9th Aug 2022

How to STOP Bots and Click Farm Traffic Dead In Its Tracks

Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns.

In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely.  

We all know how destructive bots can be, especially now that they can fill out forms and generate fake leads. Regrettably, fraudsters have gone a step further and now use real humans to conduct their schemes, making them even harder to identify. The good news is, there's something you can do about it. The even better news is that the Google algorithm is on our side on this one.

Listen in to learn why Kasim feels the final URL expansion on performance max is the coolest thing ever. Discover how Ralph used the "Kasim Flytrap" to block click traffic completely and how you can do it, too. 

IN THIS EPISODE, YOU'LL LEARN:

  • How to eliminate spam traffic entirely
  • The final URL expansion and how to use it
  • How to know if you're spending enough money on advertising
  • When and when not to use an agency to run your ads
  • The "Kasim flytrap" and why it's so effective
  • Why low-budget users are struggling with Performance Max
  • Why it's never a good idea to block geographics on your site
  • Ways click traffic can derail your ad campaigns 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

New Ecommerce Strategies Webinar

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam