Episode 592

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Published on:

10th May 2024

Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the timeless value of data-driven marketing strategies.🎙️🚀

Chapters:

  • 00:00:00 - Introduction to Perpetual Traffic: A Tribute to Kasim Aslam
  • 00:01:39 - Insights on Google Performance Max
  • 00:04:26 - Kasim’s First Episode: A Look Back
  • 00:05:49 - Achieving Astounding E-commerce Results
  • 00:09:00 - Leveraging Google's Extensive Data for Marketing
  • 00:14:23 - Google’s Data Profiling
  • 00:18:55 - Strategies for E-commerce Growth with Smart Shopping
  • 00:22:00 - GTIN Codes and Product Feeds
  • 00:24:00 - Lifestyle Images in Ads
  • 00:27:00 - High-Ticket Items and Lead Generation
  • 00:28:49 - Smart Shopping: Best Practices and Pitfalls
  • 00:29:46 - The Role of Conversion Tracking in Smart Shopping
  • 00:31:22 - Overcoming Smart Shopping Campaign Hurdles
  • 00:32:20 - Effective Budget Allocation for Smart Shopping
  • 00:33:15 - The Significance of Product Selection in Campaigns
  • 00:44:18 - Expanding Smart Shopping Campaigns Thoughtfully
  • 00:48:01 - Post-Learning Phase: Campaign Optimization
  • 00:52:25 - Selecting an Agency for Google Ads Management

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam