Episode 664

full
Published on:

21st Jan 2025

Avoid This 1 Common Hiring Mistake at Your Own Peril

Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never know when someone’s hiding a cruise—or a pregnancy), they discuss building a dream team. Ralph and Lauren also talk about the importance of transparency, trust, and asking the right questions to avoid costly missteps. If you're looking to 10X your business—or just want to hire someone who’s not secretly a foot model—this episode is for you.

Chapters:

  • 00:00:00 - A Curious Start: Traffic, Goals, and Grievances
  • 00:00:39 - Lofty Ideas: Why Bigger Dreams Are Easier
  • 00:02:58 - Big Hurdles: The Struggles of Thinking Big
  • 00:03:46 - The Ultimate Quest: Hiring the Perfect Fit
  • 00:05:56 - Zoom Realities: When Interviews Get Surprising
  • 00:08:48 - Radical Honesty: The Secret Sauce in Hiring
  • 00:17:03 - Building Bridges: The Art of Trust at Work
  • 00:21:04 - Looking Forward: What’s Next on the Horizon

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam