Episode 424

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Published on:

9th Sep 2022

Why Apple Getting into the Traffic Game is a Good Thing for Marketers

Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly?

On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple's lowkey talent acquisition are anything to go by. 


Listen in as Kasim explains why he feels Apple's entry into the paid ad space might make advertising affordable, solve the attribution problem, and yield better campaign performances.


IN THIS EPISODE, YOU'LL LEARN:

  • Is Apple getting into the advertising game
  • Why Apple's entry into the ad space is good news for advertisers
  • The attribution problem in online advertising
  • How Apple can leverage the recent iOS update to make an impression in the ad space
  • Comparing ad effectiveness on Google, Facebook, and Apple
  • The current state of paid digital advertising
  • The future of smart bidding and ad auctions
  • How Apple's ad placement will yield better performances


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam