Episode 473

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Published on:

3rd Mar 2023

7 MORE Traffic Sources Every Online Marketer Needs to Know (Part 2)

On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of guest podcasting on other shows to bring in leads almost instantly. They also provide basic steps for those new to social media and product sales, including understanding your target market and testing what works. Listeners are also told that a downloadable checklist will be available to help them apply this information.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 How To Strike Gold With Niche Marketing
  • 00:03:08 My Battle Cry: The Riches Of Niche Marketing
  • 00:04:47 Perpetual Traffic's Decreased Leads But Continued Authority Building Benefits
  • 00:07:12 Podcasting For Business: Building Momentum Through Quality Content
  • 00:08:51 Networking Gold: The Benefits of Podcasting
  • 00:11:45 Juicing The Amazon Algorithm: A 99-Cent Solution To Outsmart Google
  • 00:12:10 Authority Building And Traffic: The Benefits Of Releasing A Book
  • 00:18:09 Speaking Engagements: A Powerful Tool For Digital Marketing
  • 00:21:52 Paid Traffic And Social Ads: Understanding The Basics
  • 00:23:43 Creating A Checklist For Driving Traffic To Your Website

Links and Resources:

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Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam