Episode 659

full
Published on:

3rd Jan 2025

7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 2

This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to the growing impact of AR, VR, and in-app shopping. They talk about how data privacy laws are changing the game and why zero-party data and automation will be critical for staying ahead. Ralph and Lauren use real examples and forward-looking ideas to look deeper into what’s next for marketers and how to adapt to a landscape that is quickly shifting​.

Chapters:

  • 00:00:00 - Opening the Gateway: A Fresh Take
  • 00:00:11 - Forecasts & Flashbacks: A Look at 2024 vs. 2025
  • 00:01:18 - Cracking the SEO Code in the AI Era
  • 00:02:06 - The Shift in Search: Platforms of Tomorrow
  • 00:03:39 - Voices in the Void: Smart Devices Reshaping Search
  • 00:05:00 - Social Media’s Unexpected Role in Search Evolution
  • 00:11:16 - Privacy, Permissions & the Zero-Party Data Play
  • 00:17:44 - Personalization’s Next Frontier: Data Meets Connection
  • 00:20:31 - AR and VR: Beyond the Buzzwords
  • 00:23:36 - Shopping 3.0: Experiential Commerce Unveiled
  • 00:24:09 - Your Digital Butler: Personalized Shopping Assistants
  • 00:26:00 - Data as the New Currency in Retail
  • 00:28:20 - Wearables: Where Tech Meets Retail
  • 00:28:50 - Boundaries Redefined: Geo-Fencing’s Dual Edge
  • 00:31:57 - Swipe, Click, Buy: In-App Shopping Gets Smarter
  • 00:34:05 - Group Deals & Real-Time Shopping Frenzies
  • 00:39:25 - Wrapping Up: Peering Into the Future

LINKS AND RESOURCES:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code traffic13

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam