Episode 702

full
Published on:

3rd Jun 2025

3 Astonishing Ways Tier 11 Is Using AI Right Now

Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-track campaign buildouts. From using ChatGPT to rapidly generate Google Ads copy and keyword suggestions to integrating AI into agency-wide reporting frameworks, this episode delivers real, tactical insights you can implement right away. Stick around for the bonus AI method at the end — a client reporting trick that’s not just effective, it’s shockingly simple.

If you're a media buyer, internal marketing lead, or agency owner looking for a competitive edge using AI, this is a must-listen.

Chapters:

  • 00:00:00 – Dive Into Perpetual Traffic: AI Secrets Start Now
  • 00:00:25 – Unlocking the Future: How Tier 11 Uses AI to Scale Smarter
  • 00:02:00 – “Quick & Dirty” Google Ads? Watch ChatGPT Build It in Real-Time
  • 00:07:48 – Imagery That Sells: How the Creative Team Taps AI for Visual Gold
  • 00:09:09 – Turning Strategy Into Scale: Meet the Custom GPTs Behind the Campaigns
  • 00:14:08 – Numbers Don’t Lie: Using AI to Decode Client Data Like a Pro
  • 00:15:09 – AI Builds a Killer Careers Page? Yep, It Just Happened
  • 00:22:01 – The Bonus Hack + What This Means for Your Next Campaign

LINKS AND RESOURCES:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam